A Brand Refresh 20 Years in the Making

At Pickler Wealth Advisors, we believe the most impactful changes are often the most subtle. The ones that don’t shout, but resonate. They feel instinctively right, because they reflect who we truly are. As we celebrate our 20th anniversary, we’re proud to unveil a subtle but significant brand refresh. These updates aren’t about reinventing who we are; they’re about fine-tuning how we present ourselves to reflect the strength, care, and clarity that define our firm.

Let’s take a look at what’s new and why it matters.

A Better Balance: The Strength of Symmetry

Our iconic "P" square has always been a symbol of stability and trust. With our brand refresh, we’ve refined its proportions to a true 1:1 square. Previously, our logo rested within a slightly stretched 1:.95 rectangle. The new perfect square brings intentional balance and symmetry, reinforcing the strength, objectivity, and grounded guidance we offer our clients every day.

This simple geometric shift brings a strong foundation to our visual identity—one that mirrors the unwavering support we provide.

A Softer Edge: Reflecting Our Gentle Approach

We’ve also softened the corners of our square ever so slightly. While still crisp and professional, the gentler curve is a visual nod to the care and compassion with which we approach every client relationship.

This subtle rounding speaks volumes: that we listen, we understand, and we meet people where they are, helping them navigate their financial journeys with both confidence and comfort.

A Deeper Blue: Signaling Confidence and Depth

Color is one of the most powerful tools in brand storytelling. That’s why we’ve updated our signature blue to a richer, deeper navy. This refined shade elevates our aesthetic while reinforcing our credibility and depth of experience.

The new navy embodies the enduring trust our clients place in us—a color that is both timeless and forward-looking.

Enhanced Readability: Stronger Platinum for a Clearer Message

Our wordmark has also been carefully adjusted. By deepening the platinum tone of our typography, we’ve made our brand name more legible, more distinguished, and more confident.

This subtle yet powerful enhancement ensures that our name—Pickler Wealth Advisors—stands out with clarity and pride, whether it's on a business card, a billboard, or a screen.

True Brand Harmony: A Unified Family of Logos

Perhaps most importantly, this refresh brings harmony across the entire Pickler family of firms. For the first time, all our logos—Pickler Wealth Advisors, Pickler Law, Pickler Accounting, and Pickler Companies—share the same visual language, proportions, and tone.

Gone are the inconsistencies in wordmark sizing or style. In their place: cohesion, clarity, and unity. This alignment reflects the integrated service and shared values that connect everything we do.

As we mark two decades of service and success, this brand refresh is a reflection of our growth, our principles, and our promise. It’s not a new beginning. It’s a bold affirmation of who we’ve always been.

Here’s to 20 years, and to the refined, grounded, and united future ahead.